Josef Malmgren - CEO Josema Trading & Consulting
JLM distributor for Sweden
In 2015 I visited a colleague in the industry. On his shelves were small black cans with the JLM Lubricants’ brand. I asked him what he thought about the products and he replied: “Effective and strong as hell”. I bought that concept ?. The products I was selling were not strong enough for when a customer had a DPF problem. JLM Lubricants had at least 4 different products. I made contact with Gilbert Groot to discuss the potential of me becoming a distributor of JLM products in Sweden. In 2015 I changed the name of the web shop to Josema and started to sell JLM products together with engine oils. I now stock JLM diesel, petrol, engine and cooling system products.
Because I only run an online store I do a lot of Search Engine Optimization on my website. When people search and Google about their car problems, they´ll find my products as a solution to their problems. I post many pictures on Facebook and Instagram about the products I am selling. On my website I provide a lot of information showing how a product can be used for prevention and for problem solving. The content about why you should use JLM products is very important. In public I am using my Camaro as a promotion for my business.
The team at JLM Lubricants only gets better and better when it comes to marketing support for us suppliers. This mean that we will have better and more efficient tools to work with in order to market JLM Lubricants’ products in the aftermarket.
If they cannot see you, then you don’t exist. That is why you must show something extraordinary in public to open up people’s eyes.
Like to start your journey with JLM? Send us an e-mail to firstname.lastname@example.org