Kingfisher Automotive - JLM Distributer in Southeast Asia
The Southeast Asia automotive industry is fast-growing and as a result, we have chosen to launch JLM Lubricants in Cambodia and Vietnam. The Vietnam car market especially opens opportunities to mechanics and service providers to supply JLM products to support customers. Mr Ong Soon Hua from Kingfisher Automotive shares their positive experience of becoming a JLM Lubricants distributor in Southeast Asia.
Mr Ong Soon Hua - Kingfisher Automotive
JLM Distributor for Southeast Asia
“The key deciding factor for us at Kingfisher Automotive was the sincerity of Mr Gilbert Groot. As a distributor, we needed time and resources to build the brand within the Southeast Asia automotive industry and Mr Groot gave us the assurance that they are in this partnership for the long term.
The quality of products matters a lot to us too. The products that we deliver to our customers must perform what we promised. This is our business philosophy and this is what we see in JLM Lubricants, making for a synced partnership supplying customers in Cambodia and the Vietnam car market.
While the individual drivers are the end consumers of our products, we count on the workshops as our main sales partners in this sales process. The drivers will go to the workshops they have trusted most and they are more receptive to the products recommended by the mechanics; we see this as an effective way to promote our products and reason to distribute JLM Lubricants.
Kingfisher Automotive focused its marketing effort on brand awareness. We created this via large posters through the workshop to capture customers’ attention. We customize our JLM marketing materials to meet the needs of local languages in southeast Asia and are supported by JLM in doing this.”
Join JLM and Kingfisher Automotive
Kingfisher Automotive started with its very first purchase order in early 2018. Its sales growth was the fastest to date of any JLM distributor and they’re set to continue at the same pace in 2019, successfully building a reputation within the Southeast Asia automotive industry.
Ready to start your journey with JLM? Send us an e-mail to firstname.lastname@example.org for more information on becoming a distributor or the products we have available.