Digiparts, the automotive aftermarket supplier based in Greece has ended 2020 on a high note, winning a top marketing award for the dynamic and creative approach they are taking to marketing JLM Lubricants’ products. It marks a challenging but rewarding year for Digiparts because despite the global pandemic, sales of JLM products have grown with their trade customers – professional motor mechanics looking for trade trusted products.
Speaking of the reasons why Digiparts won the award, JLM Founder and CEO Gilbert Groot said, “This year Digiparts made a significant investment so they could take their marketing efforts to the next level and really open up the trade channel. They have worked closely with our marketing team to produce an ongoing trade focused media campaign which has included press releases, advertising, email marketing and social media. Their creative flair and commitment have been exceptional, and they are now benefiting from this, not least winning an award which saw our 40-strong global distributor network ‘competing’ for the same prize. There was no debate with the JLM team when it came to awarding Digiparts. They are real advocates of JLM Lubricants’ products and of the JLM brand. They are engaging with trade customers daily, showing the enthusiasm and exceptional product knowledge that we see in their team. I am confident this will not be the last JLM award they win.”
Commenting on the award, Antonis Goulas, Digiparts said: “I speak on behalf of the Digiparts’ team when I say how pleased we are to have our efforts recognized. It shows we are on the right track. But we are only just beginning this exciting journey in raising awareness of JLM Lubricants and supplying their products to mechanics. With the pandemic seeing a real shift in motorists looking to repair their vehicle rather than replace it I am confident our market share and our sales will increase in 2021. The demand exists. We’re ready to satisfy it!”