PRESS RELEASE - MAY 2021
Global brand JLM Lubricants has announced a ‘significant improvement’ to its iconic bestseller Diesel DPF ReGen Plus. This comes in a month that has seen the brand add three new products to its roster of ‘trade trusted’ premium quality automotive aftermarket formulas.
From JLM Lubricants’ headquarters in Amsterdam, founder and MD Gilbert Groot said: “Our ReGen Plus is a preventative formula for all diesel cars with particulate filters. It’s the ultimate conditioner for a DPF, keeping it in optimal condition. We sell thousands every month in 40 countries. Mechanics use it during the DPF servicing process, and they recommend it to their customers as part of an ongoing maintenance regime. We have now changed the formula from an organo-metallic iron base to Cerium. This is because we could see with testing that Cerium has a higher effectiveness at a lower dosage than iron and it’s effective in many scenarios -for example if the filter already has ash, or there’s more sulphur in the diesel. Cerium has a good catalysing effect at a relatively lower temperature than iron and in our formula, the Cerium variant is dosed higher – basically we put more of the good stuff in! When Cerium is burned, it produces less soot than iron so the DPF filter benefits from this lower-than-iron ash build up.”
“The replacement of iron with Cerium also has environmental benefits because Cerium produces lower emissions than iron (including dangerous emissions). Most competitive products using the iron-based formula are branded as DPF cleaners when they’re not. They are conditioners,” says Groot. “Our formula is a DPF conditioner because we have a dedicated DPF Cleaner which contains Platinum as well as Cerium. I like to think that with the Cerium formula in our ReGen Plus we outperform the competition for this reason alone. Iron is cheaper to use than Cerium, but doesn’t have its unique beneficial properties.”
“Our ReGen Plus is suitable for all vehicles including buses and trucks,” continues Groot. “Because they have continuously regenerating DPFs our product will keep them in good shape in between servicing. With stop-start short journey driving a consequence of the pandemic we have seen demand for this product exceed our bullish forecasts. This is undoubtedly helped by the fact that motorists and mechanics are now looking for high calibre products for prevention and cure to keep costs down. ReGen Plus sits squarely in the prevention box.”
“The new formula has been put through its paces by Darren Darling, founder of The DPF Doctor Network. Darren is a globally recognised exemplar in all matters DPF so his endorsement plays a big part in maintaining our credibility in a competitive market where inferior formulas can hide behind glossy labels. With ReGen Plus we can say without hesitation that it keeps DPFs in ‘as new’ condition and it prevents high replacement costs and expensive repairs. Yet all a motorist has to do to is add the bottle to the fuel tank for every 50 litres of fuel. And drive.” concludes Groot.