New Product Name – Same Powerful ‘More -Than -Cat- Clean’ Formula

December 2020

Global automotive aftermarket specialists, JLM Lubricants are relaunching their worldwide bestselling Catalytic Converter Cleaner under the new name: Emission Reduction Treatment. Gilbert Groot, founder, and CEO explains why. “Feedback from our distributors, gleaned from their trade customers and stockists suggested the product was only suitable for catalytic converters, but it does more than simply clean the cat. The formula works through the entire fuel and combustion system to lower overall emissions and improve efficiency as well as ultimately benefiting the catalytic converter. It also reduces fuel consumption and remedies power loss due to contamination. All in all, it was clear that a name change was important.”

“The JLM Emission Reduction Treatment is the perfect pre-MOT additive to help prevent emissions’ failures and the perfect post-MOT additive to swiftly resolve any emissions’ problems. With regular use it will help keep the catalytic converter clean,” says Groot.

The product is distributed in 40 countries via JLM’s distributor network. “With the ongoing focus of keeping existing vehicles in good repair on the road for longer, this product has a place in every workshop the world over. The new name explains what it does with the formula proving its power and justifying its iconic heritage,” concludes Groot.

Also check this video message from Darren Darling - The DPF Doctor and our brandambassador - about the name change.